| A52 detailed its visual effects work for a new broadcast spot from Partizan director Olivier "Twist" Gondry, ad agency Saatchi and 2D and 3D snow ?? to appropriate segments. The team also incorporated a digital matte painting created in Photoshop by artist Helen Maier into all master scene's winter segments. A52's exec producer is Mark Tobin (who is also A52??s managing director), and Scott Boyajan and Dan Brimer co-produced the project for A52. In other news, A 52 recently switched to Maya as its main tool for creating CGI work after years of using Side Effects Software??s Houdini. The changes, which have led to this development, began last April, when Tobin announced the hiring of former Digital Domain feature film animation supervisor Andrew Hall as his new CG supervisor. ???My background has always been in Maya,??? Hall said. ???When I began here, the goal was to fuel more character-performance based work like what I??d done in the past. Maya is the industry standard for those types of jobs. Also, Maya works very well as a shared-resource for allowing numerous people to work on the same shot or project in a very clean, concise way. ???The character and modeling tools and the ways in which fluid dynamics are incorporated into Maya ?? and with mental ray being incorporated better all the time ?? Maya is very much a stand-alone package that is self supporting,??? Hall continued. ???Especially when you??re doing commercials, because it's a fast product to use, and you can turn work around very quickly with phenomenal results.??? Taking Hall??s lead, last year, for the first time in its history, A52??s CGI team began creating work on PCs running Windows XP and Maya 7, and using mental ray for rendering. Other benefits of the company??s new workflow incorporating Maya include the fact that the company??s 2D artists, who work on Discreet Flame and Inferno systems from Autodesk, have ready access to camera tracking data corresponding to CG elements created in Maya. Established in 1997 as a home for the very latest high-end photoreal visual effects technologies and some of the industry's most innovative and talented graphic design artists, West Hollywood visual effects and design company A52 (www.A52.com) creates award-winning imagery for its ambitious commercial and TV projects. The company's work has been earned AICP Show recognition for six consecutive years along with recent "Outstanding Commercial" Emmy, Andy, BDA, Belding, Clio, British Design and Art Direction, International Monitor, International Automotive Advertising, London International Advertising, One Show and PROMAX awards. VFXWorld
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